Spark Launches Hands-On Marketing and Distribution Workshops for Startups

Spark is adding a new layer to its mission of helping startups grow. We're launching hands-on marketing and distribution workshops built specifically for founders who know how to build product but need to get serious about acquiring customers.

The workshops are designed as full-day intensives that take founders from foundational marketing knowledge all the way through to live execution. The structure moves through three levels, each building on the last, covering everything from market research and copywriting to funnel building, offer design, landing pages, content creation, advertising, and platform algorithms. The day is not a lecture series. It is built around real work, with founders applying what they learn in real time and getting direct feedback before they leave.

The progression is deliberate. Early sessions focus on the fundamentals that most founders skip: understanding your market deeply, writing copy that converts, structuring offers that make sense, and building landing pages that actually work. From there, the workshops move into distribution, covering both organic and paid channels, how to create video content for each, best practices for launching and optimizing campaigns, and how algorithms work on both sides. The final block is pure execution, where founders build and ship real assets with guidance and live review.

The workshops are hosted by Logan Robitaille and Stephen Liberatore, two founders whose backgrounds complement each other and cover the full spectrum of what startups need to learn.

Logan Robitaille is a technical founder and engineer who builds products, systems, and AI workflows from the ground up. He co-founded Glitching AI and Kipper AI, architects systems across AI pipelines and data infrastructure, and runs Spark for Montreal founders and operators. His strength is shipping fast and turning ideas into working software.

Stephen Liberatore is a growth-focused operator and founder with deep experience scaling ecommerce and software businesses. He built Nordlabs Gaming to over ten million dollars in revenue and co-founded Kipper AI and Glitching AI, both seven-figure companies. His strength is turning marketing, paid ads, dashboards, and operational systems into measurable growth.

Together, they bring the rare combination of technical depth and growth execution that most startup programs lack. The workshops are not theory from people who have read about marketing. They are systems and strategies pulled directly from companies that have scaled.

Spark's goal with these workshops is simple. Too many startups build great products and fail because they never figure out distribution. These intensives are designed to close that gap, giving founders the knowledge and the hands-on reps to start driving real customer acquisition from day one.